Uplift Case: Nautica Flagship Store
Nautica is an apparel brand for middle-class elites. The brand name means "boat", which demonstrates the brand spirit of advocating the sea and vigor.
This project upgraded Nautica's flagship store, located in Grand Gateway 66 Plaza.
Under the careful polishing of Shang Yang Group, the theme of "Cityscape 3.0" was customized for Nautica.
It highlights the design style of ocean, sea and city, with white as the main color, blue as the embellishment, and a large number of nautical and wave images in the background.
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Shanyoung×Nautica
Full of ocean sentiment, playing the brand blues
This is a highlight of the store, mimicking the keel configuration of a ship to create a layered display area. The four bright greenish-blue colors are the most representative of Nautica, providing a strong visual guide. It also adds a "highlighted frame" to the most colorful collection on the right.
Four channels of fluorescent blue, just enough to divide the left display area, create a dynamic display effect. Spotlights are cleverly hidden in the grooves, while the floor is also light-colored to unify the sense of hierarchy. Due to the depth of the store, the "keel" also plays the role of a "second doorway", striving for visual space for the rear area.
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Shanyoung×Nautica
Homage to the Sea: Sails, Waves & Portholes
Gradient color led strip light，in a modern way, the three-dimensional waves are composed and stand out at the front door against the black background. The base of the modeling table is a metal frame in the shape of a deck. Slightly translucent white acrylic, similar to the brand's logo in the shape of a sail, can be used as a space partition, but also a symbol of the brand's spirit. The circular porthole design at the back of the cashier's desk and the ship's bottom on the ceiling are a very graphic narrative of the brand.
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Shanyoung×Nautica
The Urban Legend of the Black Tech Magic Mirror
For the cool, hardcore clothing line, the use of a black and white image of ocean waves is the ideal backdrop for a subdued look. The blue accents and the projection of the sails are echoes of the brand. The blue part appears to be a screen, but as soon as you approach it, it slowly switches to a mirror, which is how Shang Yang Group creates black tech props.
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Shanyoung×Nautica
Breaking waves in the city with the power of the sea breeze
Iron hangers on the ceiling, with a background of masts facing the wind, are an expression of strength, in line with the functionality of the series of windproof and waterproof. The hangers can be hung horizontally or displayed on the front, so there are many pieces but no clutter, and they look very neat and airy. By leaving the load-bearing to the ceiling, the empty space below creates a visual sense of lightness.
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Shanyoung×Nautica
Sailing Spirit to the End
Sails, waves, compass, portholes and other design elements to create a clear brand image, showing vitality in the static. In the lounge area, "Nautica Nautical Club" is displayed on the brand wall, and the dark blue wall is used to shrink the vision and complete the meaning of brand display without stealing the scene of the products. In the fitting room, the ground design of the compass element also strengthens the communication point of the brand.
Uplift's remodeling points for Nautica's flagship store sum it up:
1. High-end, marine, dynamic, technological brand expression
2. Adoption of different zoning design features according to different series
3. Emphasize marine design elements such as sails, waves, etc.
With a far-reaching view, sail through the waves and explore more possibilities in the urban ocean...
This is the brand personality of Nautica, and also the brand pursuit of Shang Yang Group. To do a good job in commercial space design is to pull the sails full, and to help the customer's commercial boat sail faster and more steadily to the faraway place.
Professional Commercial Space Design
Just look for Shang Yang Group
